8 ways to increase a brand’s Instagram engagement rate
If you’re looking to build an engaged community on Instagram, there’s one KPI that stands above the rest: engagement rate! In this blog, we’ll explore what engagement rate is, how to calculate your engagement rate, and 8 Instagram features you should use to engage with your community. Let’s dive in! What is Instagram engagement rate? […]
The easiest way to publish Instagram Collab Posts
Looking for the most efficient way to schedule and publish collab posts on Instagram? Introducing our newest feature: Instagram Collab Posts. Now, you can invite collaborators and publish Instagram Collab posts right from your HeyOrca Calendar. (You know we’re big fans of collaboration. So we’re naturally pretty pumped about this one.) Ready to collaborate with […]
How real social media managers use HeyOrca’s Instagram Bio Link tool (with examples)
If you’re searching for the best Instagram Bio Link tool for social media teams and agencies, real-world insight is a great place to start. We asked four social media managers how they’re using HeyOrca’s Instagram link-in-bio feature, and their answers go beyond the basics. They’re using this tool to turn one simple link into a […]
The New Instagram Algorithm – Making the 30% Count
Even though Instagram has over 75 million daily users, the majority of these people miss over 70% of their feed’s content. Since Instagram has become one of the largest social platforms – for both personal and business users – it’s become increasingly difficult to organize photos. I can’t stay in Explore too long myself without […]
Imagine Media on Increasing Client Satisfaction by Using HeyOrca!
With Margot Dukes, COO + Co-Founder Imagine Media Consulting is a social media marketing agency that’s hyperfocused on social media strategy and execution along with building strong, lasting relationships with clients. They plan to excite potential customers through fluff-free PR, know-how, honest advice, and hard work. Challenge: In the social media space, content is shared […]
How to build an Instagram Stories analytics report
As an agency, everything you do for a client has to be backed up with data. Fortunately, Instagram is one of those social media platforms that provide useful metrics for nearly everything–and Instagram Stories is no exception. Lets start off with a list of all the most useful Instagram Stories metrics: Story Completion % Average […]
How We Are Cisco Stays Organized with HeyOrca!
Meet Jen Burns!Jen is the Social Media Manager for We Are Cisco, Cisco’s Employee Content Branch! Jen uses HeyOrca to keep track of all her social media channels in one convenient calendar. We chatted with Jen about why HeyOrca is the perfect platform for her workflow!What do you like best about HeyOrca? I use HeyOrca […]
Plan your Facebook Ads like a pro: Free Facebook campaign planning worksheet for social media managers
We’ve talked before about the things that you need to consider before you start a Facebook ad campaign. This worksheet is going to take what you have (campaign goals, budgets, creative, etc.) and help you plan your execution. Before we dive in, go ahead and grab a copy of the free Facebook Ad campaign planning […]
How to Use Instagram Reels (Step-by-Step Guide)
In this comprehensive guide, we’ll dive into how to use Instagram Reels, Instagram’s latest in-app feature that lets you record, edit, and post up to 60-second multi-clip videos with audio, filters, and effects. We will cover the following topics in detail: Let’s get started! What is Instagram Reels? As mentioned above, Reels allow you to […]
Hashtags and Branding : Social Media Planning
5 years ago nobody would have placed much importance on the pound sign. Besides using the pound button to skip a selection of automated options when I called my bank, I can’t recall using it for anything else. Once only known as the pound sign, hashtags are now used to describe content like videos, pictures, […]