Flixel Tutorial – 6 Steps to Creating Your First Cinemagraph
Flixel Living Photos The breathtaking, subtle movements. The cinematic feel and attention to detail. Yes, these would all accurately describe the characteristics of a cinemagraph, but don’t let that intimidate you! Cinemagraphs are taking the social and digital media world by storm, so why not try making one yourself!New to cinemagraphs? No worries. This step […]
The biggest social media headlines from February 2024
When it comes to social news and platform updates, February 2024 delivered! If you’re not all caught up on what happened in the social media industry this month, don’t worry. We’ve put together a list of the need-to-know news. Use these headlines and insights to sharpen your strategy, delight your clients, and become a more […]
All the need-to-know Facebook updates from 2025: Here’s what’s happening on Facebook this year [updated monthly]
“I know exactly what’s going on with Facebook all the time.” . . . Said no social media manager ever. Let’s face it: Keeping up with Facebook changes as a busy social media manager is tough. But it’s not impossible! Every month, we put together a list of the most important Facebook updates – and […]
Facebook Reactions: 5 New Ways to Express Yourself
FACEBOOK REACTIONS GONE GLOBAL Introducing Reactions Today is our worldwide launch of Reactions — the new Like button with more ways to express yourself. Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not […]
New Feature: Facebook Mobile Post Previews in HeyOrca
HeyOrca’s latest feature, Facebook Mobile Preview, is here! Now, you can save time creating Facebook posts that look good on mobile and desktop, and show your clients how their Facebook posts will appear on mobile devices. According to research by Statista, 98% of Facebook users access the app through their phones. In other words, 1.66 […]
Facebook Launches Canvas – Bringing Your Brand to Life
Consumers spend on average 85% of time on smartphones using Apps. The challenge for advertisers on those Apps (Facebook, Twitter, Instagram) is how to create compelling ways to promote their brand in a way that users will enjoy, and hopefully somehow participate with. By being able to record metrics like shares, comments, reach, or views, […]
9 Facebook groups every social media manager should join in 2025
Facebook groups are the perfect place for social media managers to connect with colleagues, share knowledge, and keep up with the latest trends. Here are 14 Facebook groups that we’re personally in and would recommend to any social media manager. 1. HeyOrca Community First and foremost, there’s our own Facebook group: HeyOrca Community. This is […]
Facebook F8 2019 Day 1 [Free download of PPT slides]
Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here’s the TL;DR version of the keynote courtesy of the HeyOrca Pod 😉 Facebook Messenger What got updated? Dedicated space in messenger […]
Manage Facebook DMs from one place
Managing Facebook DMs is an essential part of building an engaged community. Responding to messages can make your audience feel valued, boost your all-important engagement rate, and reveal consumer insights that you wouldn’t have otherwise discovered. But it can also take up a lot of time. As a social media manager, you don’t want to […]
How Facebook is Changing in 2019: Everything Marketers Need to Know
2018 was extremely challenging for Facebook. Nearly everybody on the planet is fully aware of that. There were dirty data breaches, political fires that needed extinguishing, and so much more that went wrong on this social network.Overcoming these issues and moving beyond them will take time, and that’s something that Mark Zuckerberg fully recognizes. In […]