Beginner’s Guide to Creating a Marketing Strategy for TikTok
You may or may not have heard of TikTok. If you’re a Millennial, you probably think of Ke$has hit from the late 2000s, but if you’re a Gen Z-er, then you instantly think of the unique music-focused social media app. Sorry Millennials, in this case, Gen Z-ers are right.Regardless, you either have a vague idea […]
5 proven copywriting formulas for social media managers (with examples)
There’s no secret trick to writing scroll-stopping social media content. . . . But there are formulas! We’ve put together a list of 5 proven copywriting formulas you can use to freshen up your social media content – whether you’re writing an ad, an organic post, or a video script. Maybe you’re looking for some […]
Save Time: Copy Posts Across Channels on HeyOrca
Save time and effort! You are now able to copy posts across different social channels on HeyOrca. Once you have your post crafted for one of the channels, just hit the copy icon on the top left of your post editor. Select the desired channel that you want the post to be copied to and […]
Content Marketing – Why You Can’t Live Without It
By now, you’ve probably heard of content marketing, but have you invested in a content strategy? Perhaps you’re worried about its long-term benefits or reluctant to plug funds into what might turn out to be a fad. If this is you, let us reassure you that content marketing is an effective, cost-conscious way to target […]
@mentions Makes Collaboration Easy on HeyOrca
HeyOrca introduces @ mentions Social media collaboration – made easy with @ mentions! So why use @mentions? Agencies are fast-paced, non-stop work environments. There’s nothing worse than those countless emails or notifications you receive that have nothing to do with you! It’s a waste of time to be checking them, they clog up your inbox, […]
Codi Dantu on How to Rock Agency Social Media Management
Today’s chat is with Codi Dantu, a prolific Twitter presence, and 24-year old social media manager at an award-winning agency. I picked her brain to find out how she landed her role, how she makes social media content for her agency pop and her passion for making connections. So I want to start off […]
How to make agency onboarding easy: An 8-step new client checklist with expert tips for creating the ultimate client experience
You did it! You pitched a prospective client, knocked their socks off with your marketing prowess, and added another client to your agency’s roster. Things are off on the right foot, but now it’s time to deliver on what you promised. This starts with effective agency onboarding. To make things simple, we’ve created an 8-step […]
7 Unbelievable Client Horror Stories
We asked members of the HeyOrca community to share some of their most outrageous client stories for Halloween, and they didn’t disappoint. So get comfy, make sure all your doors and windows are locked, and read on.Agencies and freelancers beware, you’re in for a scare! 1) The Tale of the Dog and the Dummy By […]
Why your client-agency relationship is failing (and how to fix it)
Social media marketing agencies should always treasure a good client relationship. Good relationships carry a level of trust that lets ideas transfer easily between organizations. They also make for speedy and effective project execution. But relationships can be fragile, especially when money is involved. We’re here to teach you the signs of an unhappy client […]
How Wondros launched a 2-year social campaign with HeyOrca!
About Wondros Wondros helps organizations – from startups to corporations, foundations to federal agencies – endure shifting landscapes, inspire meaningful action, and enable cultural growth. We do this by creating bespoke strategies that are executed by teams scaled to meet the needs of our world-class partners. We bring together human-centered design research, creative storytelling, integrated […]