6 Tips for Crushing Your B2B Social Media Strategy
At face value, social media can appear to be a vehicle best suited for brands and companies to interact directly with consumers. This is certainly true – but the benefits of social media absolutely extend to B2B brands and companies. In fact, it can be an extremely valuable vehicle for engagement and lead generation in […]
6 Tips to Find Your Ideal Marketing Agency
Let’s be real – ‘ marketing agency ‘ is a pretty broad term that entails a lot of different aspects, especially when you want to find the ideal marketing agency for you.In the simplest terms, your classic marketing agency is a business dedicated to creating, planning, and producing advertisements for clients. It’s an ideal option […]
6 Tips to Convert Thought Leaders into Your Brand’s Megaphone
Anybody can tell you that your marketing strategy must align with your target market – but how many people tell you that public relations should be the secret weapon in your marketing strategy arsenal? Moreover, do you know how connected and important PR and content marketing are for business growth and brand impact? The gap […]
5 Standout Cinemagraphs
Cinemagraphs – visual candy. Cinemagraphs have the ability to create minor, yet breathtaking, motion in otherwise static photos. They exist exactly where photos end and videos begin. This form of visual content has been growing in popularity, and can now be found on social media sites like Twitter and Instagram, email marketing campaigns, and even […]
6 Ways to Create GIFs in a Jiffy
There’s a great chance that among all of the GIFs out there, you’ll find one that you like. Whether you’re looking for a GIF to promote a product, stimulate consumer engagement, or just to express yourself. The problem is that sometimes your dream GIF is just that – a dream. Why not create your own? […]
The Ultimate List of 40+ Software Tools for Marketing Agencies
Below you’ll find a comprehensive list of 40+ must-have tools for marketing agencies. These tools will help you save time, money, and let you focus on delivering the best client experience. Running a marketing agency is no small feat. Delivering your best work to clients on time, scaling your agency for sustainable growth, delivering the […]
4 Types of Marketing Clients and How to Manage Them
Anyone who’s ever worked at an agency knows how difficult it is to manage marketing clients and cater to their individual needs. Marketing clients come in all different shapes and sizes, with unique personalities, priorities, brand strategies, creative tastes, and budgets. For this reason, there is no one-size-fits-all approach to managing clients. In order to […]
4 Reasons To Start Using Video on LinkedIn
LinkedIn may not get as many daily video views as Instagram or Facebook but that doesn’t mean the platform should be ruled out. Less views means less competition to get your content out there. For many B2B companies LinkedIn is an ideal platform for marketing and now publishing videos is better outlet to get their […]
When a remote team meets in real life: 8 inspiring projects from HeyOrca’s Montréal hackathon
What exactly does a remote team do when they get together in real life? Well, our agenda includes a whole lot of exploring, eating, and game-playing. And, of course, a little bit of work, too. The HeyOrca Pod recently spent a week a week in Montréal for our bi-annual IRL (in real life) event. In […]
2022 Newsletter Trends
Newsletters have been taking 2022 by storm. Brands have always implemented some form of email marketing into their strategies, but Creators have been jumping on the newsletter train, too! If you haven’t been convinced to create a newsletter, here are some statistics that may help: Smartphone users prefer to receive brand communications through email There […]