How to Streamline Your Social Media Workflow Using Tags and Filtering
All social media managers know that switching off is hard to do.Between social media planning, managing scheduled posts and engaging with the community, social media managers often work more than a standard 40-hour workweek, and burnout is a real concern. One common thread on advice columns for social media managers who feel overwhelmed is to […]
Talk ROI to Me: How Social Media Manager Jess O’Brien Earns the Trust of Her Clients
A common struggle for agencies is determining how to prove ROI on social media, particularly when the brand doesn’t rely on online sales.To learn from one of the best, we interviewed Jess O’Brien, Social Media Manager at Overdrive Interactive, to learn how she approaches demonstrating the value of social media marketing and manages the needs […]
5 Social Media Planning Tools Every Agency Should Try
Key’s in the ignition, seatbelt buckled, starting to pull out of your parking spot when BAM – you realize you forgot to post or publish that one thing. Social media planning tools, to the rescue! Agencies are crazy busy environments that rarely ever follow a schedule. Between meetings, projects, and clients, scheduling your posts for […]
How to write an effective social media marketing case study: 9 important things for agencies and freelancers to include
As a social media agency or freelancer with established client relationships, you’ve surely developed an impressive portfolio of projects and results. You’re an awesome marketer, which prospective clients need to see as you grow your business. A social media marketing case study is a great tool to showcase your services in a relatable way and […]
What is the average salary for a social media manager in 2023?
2023 is coming to an end. For most social media managers, the end-of-year hustle means holiday posts galore, some well-deserved rest, and year-end salary reviews. This brings up some questions. What did the average social media manager make in 2023? Is my social media salary competitive for my industry and level of experience? Good news: […]
Social Media Manager Mental Health Survey Results 2023
In honour of Mental Health Awareness Month, we conducted a short survey around mental health in the social media industry. This survey was for anyone who works in the social media industry and has experienced burnout. We hope to shine a light on this topic since the social media industry is often overlooked and underappreciated. Our community not only helped […]
Social Media Manager Mental Health Survey Results
In honour of Mental Health Awareness Month, we conducted a short 7-question survey around mental health in the social media industry. This survey was for anyone who works in the social media industry and has experienced burnout. We hope to shine a light on this topic since the social media industry is often overlooked and underappreciated. Our community not only […]
What Agencies Need To Know About Live Streaming In 2019
Curious to learn more about HeyOrca? Sporting events. Concerts. Social Media Tutorials. News. Video games.What do all of these have in common?All these have been live streamed on social media. There’s a good chance you’ve watched one of these streams yourself!Live streaming is the next evolutionary step for digital video. If your clients aren’t already […]
The ultimate guide to social media image sizes in 2025: Your always up-to-date checklist for every platform
Social media managers deal with a lot of change. We get it. From trying to decipher algorithms, staying on top of trends, and knowing the best social media image sizes, change is constant. To help you out, we’ve put together an always up-to-date cheat sheet of social media image sizes for every platform. Covering everything […]
The ultimate list of 2025 social media holidays
As we are sure you’ve noticed, there are soooo many social media holidays. National Donut Day, National Tell a Joke Day, National Dog Day, the list goes on and on. At HeyOrca, we like to make your life easier. That’s why we’ve compiled a list of all of the social media holidays throughout the year. […]