Your guide to knowing and growing your social media engagement
Engagement is a go-to metric for measuring success on social. It helps social media managers post relevant content, build a more connected community, and grow brand awareness. In this blog, we’ll tackle all things social media engagement, including why it’s important for brands, how to calculate engagement rate, and 5 ways social media managers can […]
This is how social media crisis management should (and shouldn’t) be done: 5 lessons from good (and bad) real-life examples
No one wants it to happen, but sometimes brands catch negative attention. Preventing crises should be a top priority, but it’s also important to have a plan for addressing issues when they arise. Thanks to social media, communities have a strong voice online – and that’s a good thing. It also means that social media […]
5 steps for creating and implementing content pillars that serve your social media community
The most important part of social media marketing is not numbers. Or the algorithm. Or trends. It’s community! So, how can social media marketers ensure their content strategy serves, engages, and grows their community? I’m glad you asked! 👋 I’m Christina, Chief Community Officer at HeyOrca and a passionate advocate for customer experience and brand […]
How to moderate a social media community: 5 tips from social media experts
Want to be a better social media moderator? You can’t see us, but we’re all raising a hand over here. “Yes, we want to be more effective moderators!” The best way to enhance your social media moderation skills is by learning from the pros! So we teamed up with two social media marketing experts: Lauren […]
The social media community canvas that grew HeyOrca’s social media community by 75%+ in 13 months
As social media managers, we’re in the business of building communities. At HeyOrca, we’ve been focused on building community since late 2022. Since spring 2023, we’ve seen a 300% increase in impressions, a 5900% increase in post clicks, and an 80% decrease in cost per acquisition. Measuring HeyOrca’s cost per customer acquisition over time. How […]
How to get clients for your social media marketing agency or freelance business
Wondering how to get clients for social media marketing? We’ve all been there! Whether you’re running a social media marketing agency or managing brands as a freelance social media manager, getting new clients can be one of the most challenging processes to master. But with the right approach, client acquisition can be smooth sailing! In […]
5 ways to easily manage 5+ clients at your social media marketing agency
It’s an exciting time to be part of a social media marketing agency. Social media platforms are continually innovating and companies are understanding more and more how important social media is to build community and brand. As you grow your client list, you may be faced with a few growing pains when it comes to […]
The When and Why of Social Media Audits – Erika Heald
To learn the real ins and outs of running social media audits, I sat down with marketing consultant and freelance writer Erika Heald. In this conversation, you’ll learn all about how to run a proper social media audit, get your client onboard with your findings, and turn those findings into a more-informed strategy going forward.The […]
Manage Social Media Assets in the HeyOrca Library
A Place to Store Your Collection of Social Media Assets As images, videos, gifs, and other forms of visual media gain popularity in the world of social media, it becomes crucial to manage these assets in a way that’s both efficient and organized!The HeyOrca library gives you a centralized location to store your social media […]
Agency Social Media Team Size and Stakeholders Involved – Statistics
HeyOrca works with many creative agencies, and naturally, they’re all curious about each other. How long do their social media planning and approval processes take? How big are their social media teams? What is their secret sauce?We’ve compiled data from over 250 small-to-medium sized agencies to answer these questions! Find out how long the social […]