A social media manager’s guide to working with the TikTok algorithm in 2025
Who knew you would like ASMR cleaning videos so much? TikTok, that’s who. As social media managers, we really can’t deny it: TikTok’s algorithm is spot on. It seems to know exactly what we want to see, exactly when we want to see it. Admittedly, that can be a wee bit scary. But it can […]
What’s happening with Threads in 2025? Here are all the biggest Threads updates from this year [updated monthly]
More and more social media clients are turning to Threads as one of their main social media spaces. But with Threads growing so fast, it can be hard for social media teams, agencies, and freelancers to keep up. That’s why we compile a list of the top Threads updates and headlines every month! Thready to […]
Third-party video editing apps for Reels & TikTok
Video is still taking the social scene by storm this year, and for good reason! Short-form video content is entertaining, eye-catching, informative and humorous. Adam Mosseri, the head of Instagram, says that the app will be moving more towards an entertainment and video platform. This statement makes total sense if we look at the success […]
The Shadow Funnel: Social Media Beyond Content Curation
When was the last time you looked at your social media contact list? How many of those people do you know? More importantly, how many of those people actively engage with you and your brand?Is there a point to using a social media platform if nobody is engaging? How does your organization benefit from what […]
8 free social media courses that will level up your game: resources for social media agencies and freelancers
Let’s face it! As a social media marketer or agency owner, it can be tough to keep up with the latest platform changes, apps, and trends. But don’t let this ever-changing industry get you down! There are plenty of ways to stay on top of what’s new and one of those ways is to take […]
Stats Every Social Media Manager Should Know Going Into 2023
Can you believe we are this close to 2023? We are still recovering from all of the social media updates that happened in 2022! (check out our monthly social media round-ups to stay up to date on all the social updates) Being a Social Media Manager means that you’re trying to stay up to date […]
A social media manager’s guide to user-generated content (UGC) with examples
“Brands need to post authentic content on social media!” As social media managers, we’ve all heard that before. But what exactly does authenticity on social media look like? One way to be authentic – and build community! – is to tap into the power of user-generated content (UGC). In this blog post, we’ll explore why […]
The 10 Most Innovative Social Media Marketing Ideas In 2019
Considtheir be aware of forWhat knockout ideas have social media marketing thought leaders developed this year? We found some amazing gems at Social Media Week (SMW) that will surely boost your marketing campaigns through the roof. We had a chance to learn and ask questions about the digital marketing, social media marketing, and digital agency […]
How to Streamline Your Social Media Workflow Using Tags and Filtering
All social media managers know that switching off is hard to do.Between social media planning, managing scheduled posts and engaging with the community, social media managers often work more than a standard 40-hour workweek, and burnout is a real concern. One common thread on advice columns for social media managers who feel overwhelmed is to […]
Social Media Manager Mental Health Survey Results 2023
In honour of Mental Health Awareness Month, we conducted a short survey around mental health in the social media industry. This survey was for anyone who works in the social media industry and has experienced burnout. We hope to shine a light on this topic since the social media industry is often overlooked and underappreciated. Our community not only helped […]