Social Media Manager Mental Health Survey Results
In honour of Mental Health Awareness Month, we conducted a short 7-question survey around mental health in the social media industry. This survey was for anyone who works in the social media industry and has experienced burnout. We hope to shine a light on this topic since the social media industry is often overlooked and underappreciated. Our community not only […]
The ultimate guide to social media image sizes in 2025: Your always up-to-date checklist for every platform
Social media managers deal with a lot of change. We get it. From trying to decipher algorithms, staying on top of trends, and knowing the best social media image sizes, change is constant. To help you out, we’ve put together an always up-to-date cheat sheet of social media image sizes for every platform. Covering everything […]
The ultimate list of 2025 social media holidays
As we are sure you’ve noticed, there are soooo many social media holidays. National Donut Day, National Tell a Joke Day, National Dog Day, the list goes on and on. At HeyOrca, we like to make your life easier. That’s why we’ve compiled a list of all of the social media holidays throughout the year. […]
Your guide to knowing and growing your social media engagement
Engagement is a go-to metric for measuring success on social. It helps social media managers post relevant content, build a more connected community, and grow brand awareness. In this blog, we’ll tackle all things social media engagement, including why it’s important for brands, how to calculate engagement rate, and 5 ways social media managers can […]
This is how social media crisis management should (and shouldn’t) be done: 5 lessons from good (and bad) real-life examples
No one wants it to happen, but sometimes brands catch negative attention. Preventing crises should be a top priority, but it’s also important to have a plan for addressing issues when they arise. Thanks to social media, communities have a strong voice online – and that’s a good thing. It also means that social media […]
5 steps for creating and implementing content pillars that serve your social media community
The most important part of social media marketing is not numbers. Or the algorithm. Or trends. It’s community! So, how can social media marketers ensure their content strategy serves, engages, and grows their community? I’m glad you asked! 👋 I’m Christina, Chief Community Officer at HeyOrca and a passionate advocate for customer experience and brand […]
How to moderate a social media community: 5 tips from social media experts
Want to be a better social media moderator? You can’t see us, but we’re all raising a hand over here. “Yes, we want to be more effective moderators!” The best way to enhance your social media moderation skills is by learning from the pros! So we teamed up with two social media marketing experts: Lauren […]
The social media community canvas that grew HeyOrca’s social media community by 75%+ in 13 months
As social media managers, we’re in the business of building communities. At HeyOrca, we’ve been focused on building community since late 2022. Since spring 2023, we’ve seen a 300% increase in impressions, a 5900% increase in post clicks, and an 80% decrease in cost per acquisition. Measuring HeyOrca’s cost per customer acquisition over time. How […]
The When and Why of Social Media Audits – Erika Heald
To learn the real ins and outs of running social media audits, I sat down with marketing consultant and freelance writer Erika Heald. In this conversation, you’ll learn all about how to run a proper social media audit, get your client onboard with your findings, and turn those findings into a more-informed strategy going forward.The […]
10+ social media content ideas you can use in a “boring” industry
Managing social media in a “boring” industry? Depending on your brand and audience, you may not be able to post your most out-of-the-box content ideas. But here’s some good news: you can still craft high-quality posts that drive engagement, build community, and increase brand awareness! To help you do just that, we joined forces with […]