SMWNYC: Whats Emerging? Insights, and Big Predictions for the Future of Our Industry – Deep Focus Recap
For our first session of the day, we watched Toby Daniels and Ian Schafer have a Q&A about the future and emerging trends of the industry. The overarching theme of SMWNYC this year was, “Language & the Machine: Algorithm and the Future of Language“. The Rise of Video Viewership It’s pretty clear that television has […]
New Feature: Edit & Share Instagram Grid Previews in HeyOrca
Finally – an Instagram Grid Preview that you can edit and share with your clients! Preview how planned Instagram posts in HeyOrca would look on your clients’ profile so that you can showcase and deliver a stylish, on-brand Instagram Grid.When it comes to a visual platform like Instagram, style matters. But, planning and scheduling posts […]
Share of Voice Template
Do you struggle to prove Share of Voice? Share of Voice (SOV) represents the portion of conversations or discussions within a specific context that your brand occupies. By calculating SOV, you can gain insights into how much your brand contributes to discussions compared to your competitors and it can help you gain market share. […]
HeyOrca’s Roles & Permissions
Marketing Teams Are Multifaceted We understand that within a marketing team, there are a number of different skill sets that play a part in the creative process.That’s why we currently support 3 roles & permissions in HeyOrca with varying permissions: The Admin: The Admin has complete access to everything within a given team. They can […]
How to prove the value of social media communities: 5 steps social media managers can take to get clients, leadership, and other stakeholders on board
Our goal as social media managers is simple (not easy, but simple): We’re here to build communities. Social media communities impact awareness, trust, advocacy, product development – and yes, even revenue! But proving the value of community-building to stakeholders – including your clients, your leadership team, and that one guy from sales who’s really invested […]
25 LinkedIn prompts to help social media managers with their personal brand
Is this the year that personal branding will take over? We think so! The easiest way to get into the groove of building your personal brand is to start posting on LinkedIn. But, the hardest part of posting on LinkedIn is figuring out what to write about. That’s where we come in to help. We’ve […]
How to scale your personal brand through thought leadership
It’s almost impossible to open up a social media platform and not see someone working on their personal brand. Personal branding has become the cornerstone of establishing credibility, showcasing your expertise, and standing out in a competitive world. Whether you’re a professional, entrepreneur, or creative, a strong personal brand helps you connect with your audience, […]
Newsletters Every Social Media Manager Should Subscribe To
Any social media manager knows that it can be extremely difficult to keep up with the latest social media updates and what’s trending. Newsletters are a great way to quickly scan for updates so that you don’t need to spend your whole day researching. Check out our favourite newsletter lists, here! Feel free […]
Introducing HeyOrca Reports 🎉: Automatically Create Social Media Reports that Your Clients will Love!
The new HeyOrca Reports feature lets you automatically create visual, easy-to-understand social media reports that your clients will love! Here’s everything you need to know… Building client trust starts with delivering excellent social media content. But it’s equally important to show your clients the results of your efforts. 📈 As most social media managers can […]
Must-Try Tools for Social Media Collaboration
Having the right tools to create a smooth social media collaboration experience is crucial. Finding the right mix of tools for you and your clients is an easy but incredibly effective way to improve your communication, increase productivity and mitigate potential risks. Here are our 4 must-try tools for social media collaboration: Slack Slack is […]