Instagram Story Analytics Template
Instagram Stories play a critical role in engaging your audience and conveying your brand’s message. However, keeping track of the performance of these posts can be a daunting task. That’s where our Instagram Story Analytics Template comes to the rescue! Say goodbye to the guesswork and hello to data-driven insights that will take your […]
Instagram Stories – A Plea for Authenticity?
In an effort to curate to user’s everyday experiences, Instagram has launched Stories – AKA a very close relative to Snapchat. Like, super close. Today, we’re introducing Instagram Stories, a new feature that let’s you share all the moments of your day, not just the ones you want to keep on your profile Instagram [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row […]
Instagram Stories on HeyOrca – Adding to Client’s Social Strategy
We’ve all heard it. The next big marketing and sales revolution. Be authentic! Be human! If only it were that easy. But it is getting easier. Consumers today crave a personal connection with the brands they love and follow (seemingly) more than ever before – and with almost every major social network jumping on the […]
The biggest Instagram updates from 2025: A social media manager’s guide to this year’s Instagram changes [updated monthly]
Carousels and reels and stories, oh my! Find it hard to keep up with the latest Instagram news and platform updates in 2025? Stop swimming (or scrolling) upstream. Because we’ve got your back! Every month, we collect the biggest Instagram headlines that every social media manager needs to know. And we post them right here […]
8 ways to increase a brand’s Instagram engagement rate
If you’re looking to build an engaged community on Instagram, there’s one KPI that stands above the rest: engagement rate! In this blog, we’ll explore what engagement rate is, how to calculate your engagement rate, and 8 Instagram features you should use to engage with your community. Let’s dive in! What is Instagram engagement rate? […]
The easiest way to publish Instagram Collab Posts
Looking for the most efficient way to schedule and publish collab posts on Instagram? Introducing our newest feature: Instagram Collab Posts. Now, you can invite collaborators and publish Instagram Collab posts right from your HeyOrca Calendar. (You know we’re big fans of collaboration. So we’re naturally pretty pumped about this one.) Ready to collaborate with […]
The New Instagram Algorithm – Making the 30% Count
Even though Instagram has over 75 million daily users, the majority of these people miss over 70% of their feed’s content. Since Instagram has become one of the largest social platforms – for both personal and business users – it’s become increasingly difficult to organize photos. I can’t stay in Explore too long myself without […]
Plan your Facebook Ads like a pro: Free Facebook campaign planning worksheet for social media managers
We’ve talked before about the things that you need to consider before you start a Facebook ad campaign. This worksheet is going to take what you have (campaign goals, budgets, creative, etc.) and help you plan your execution. Before we dive in, go ahead and grab a copy of the free Facebook Ad campaign planning […]
How to Use Instagram Reels (Step-by-Step Guide)
In this comprehensive guide, we’ll dive into how to use Instagram Reels, Instagram’s latest in-app feature that lets you record, edit, and post up to 60-second multi-clip videos with audio, filters, and effects. We will cover the following topics in detail: Let’s get started! What is Instagram Reels? As mentioned above, Reels allow you to […]
How to Use Event Strips as a Multi-tool
Event Strips are a great tool for highlighting special events while collaborating with team members and clients. But did you know event strips can be used for much more that cataloguing events? Check out some tips below on how to use Event Strips as a multi-tool. Store Hashtags Looking for a place to bank your […]