Facebook Reactions: 5 New Ways to Express Yourself
FACEBOOK REACTIONS GONE GLOBAL Introducing Reactions Today is our worldwide launch of Reactions — the new Like button with more ways to express yourself. Not every moment you want to share is happy. Sometimes you want to share something sad or frustrating. Our community has been asking for a dislike button for years, but not […]
Facebook Launches Canvas – Bringing Your Brand to Life
Consumers spend on average 85% of time on smartphones using Apps. The challenge for advertisers on those Apps (Facebook, Twitter, Instagram) is how to create compelling ways to promote their brand in a way that users will enjoy, and hopefully somehow participate with. By being able to record metrics like shares, comments, reach, or views, […]
9 Facebook groups every social media manager should join in 2025
Facebook groups are the perfect place for social media managers to connect with colleagues, share knowledge, and keep up with the latest trends. Here are 14 Facebook groups that we’re personally in and would recommend to any social media manager. 1. HeyOrca Community First and foremost, there’s our own Facebook group: HeyOrca Community. This is […]
Facebook F8 2019 Day 1 [Free download of PPT slides]
Day 1 of Facebook F8 just concluded! Ryan and I sat down to talk about all things F8. We compiled the most relevant takeaways into a slide deck that you can download below. Here’s the TL;DR version of the keynote courtesy of the HeyOrca Pod đ Facebook Messenger What got updated? Dedicated space in messenger […]
How Facebook is Changing in 2019: Everything Marketers Need to Know
2018 was extremely challenging for Facebook. Nearly everybody on the planet is fully aware of that. There were dirty data breaches, political fires that needed extinguishing, and so much more that went wrong on this social network.Overcoming these issues and moving beyond them will take time, and that’s something that Mark Zuckerberg fully recognizes. In […]
What to do after you gain new followers: 5 ways to engage new community members after a successful social media marketing campaign
So you’ve recently seen an influx of new social media followers. Congrats! Maybe you ran a successful social media contest. Or one of your posts gained viral attention. Or you partnered with a content creator to reach a whole new community. As your campaign comes to a close, you’re likely left with one pressing question […]
A social media managerâs guide to emoji meanings in 2025
Emojis. As social media managers, they octopi đ our thoughts more than weâd like to admit. Theyâre undeniably fun. But emojis can also be . . . confusing! To celebrate World Emoji Day â and bring a little emoji confidence to freelancers, teams, and agencies â weâre here to decode the 10 emojis every social […]
A social media managerâs guide to difficult conversations
Social media is a tough job, but itâs not always understood or viewed that way by others. If youâre a social media manager, chances are youâve heard things like: âYouâre just the TikTok person,â âMy cousin went viral once, so how hard can it be?â or the classic âCan you just quickly make a post?â […]
Beginner’s Guide to Creating a Marketing Strategy for TikTok
You may or may not have heard of TikTok. If you’re a Millennial, you probably think of Ke$has hit from the late 2000s, but if you’re a Gen Z-er, then you instantly think of the unique music-focused social media app. Sorry Millennials, in this case, Gen Z-ers are right.Regardless, you either have a vague idea […]
5 proven copywriting formulas for social media managers (with examples)
There’s no secret trick to writing scroll-stopping social media content. . . . But there are formulas! Weâve put together a list of 5 proven copywriting formulas you can use to freshen up your social media content â whether youâre writing an ad, an organic post, or a video script. Maybe youâre looking for some […]