Fostering Agency Collaboration
In today’s busy agency world, collaborating within your agency couldn’t play a more vital role. Between development, ongoing projects, and managing clients, collaborating with your team is an easy way to organize your workflow and ensure that everyone is on the same page. Going from a silo workflow to fostering agency collaboration may seem intimidating, […]
How to Find the Right Social Media Influencers for Your Brand
Social media influencers are one of the newest careers and the opportunities they provide for brands are only going up. It’s projected that influencer marketing will be a $10B industry by 2020. More and more consumers are seeing fewer ads due to the use of ad-blocking software and are basing buying decisions on influencer recommendations, […]
How to Discuss Sensitive Topics on Social Media: A Guide to Truth and Reconciliation Day
In an age where social media is a powerful tool for communication, addressing sensitive topics can be both challenging and necessary. One such topic that deserves our attention is the National Day of Truth and Reconciliation, observed annually on September 30th in Canada. To discuss sensitive subjects like this on social media, we must […]
How to Create and Fill a Social Media Calendar
Whether you work for multiple clients at a marketing agency or you’re managing your company’s social media yourself, creating a month’s worth of content can be a daunting task. You have this big, blank calendar in front of you just waiting to be filled and it isn’t going to fill itself. Take it one step […]
How to Create a Winning Agency Pitch Deck in 2021
If you want to sign on more clients and increase sales (doesn’t everyone?!), you need to create awesome agency pitch decks that excite, intrigue, and convert potential clients. However, creating high-converting pitch decks is no small feat. It requires a lot of time and effort. Cookie-cutter pitch decks (bye-bye templates!) do not reap the same […]
The 9 most important sections of every social media management contract explained (plus free templates to get started)
You’ve landed a new client – congrats! While you’re likely excited to start onboarding and get to work, you’ll first need a signed social media management contract. Whether you’re making a contract from scratch or working with a social media agreement template, it’s important to know what to include. Luckily, we’ve got you covered with […]
How to Create a Social Media Calendar That Will Save You Time & Build Client Trust
A social media calendar is an essential tool in any agency. Because let’s face it, social media is hard. Creating engaging social media posts consistently for multiple clients (and their multiple social media accounts) is harder. And building an audience…let’s not even go there. It requires planning, researching, content creation, editing each post to perfection, […]
How to Build Client Trust in 2021
“How do I build client trust?” This is a common question that we’ve seen among the social media marketing community. With an industry based on acquiring clients, building trust among those clients is an important topic of discussion. We spoke with different individuals from all areas of the marketing industry to get their advice. Every […]
How the Instagram Algorithm Works
I think it’s safe to say that all of us at some point in time have been a little confused by how Instagram’s algorithm works. The days of confusion are over! Instagram just released an article highlighting how their algorithm, rankings, and more work within their app. What exactly is an “algorithm”? One of the […]
User Stories: How Reflective Marketing Bid Spreadsheets Goodbye
Our users have been launching some really cool campaigns on HeyOrca and we want to share them with you! Reflective Marketing is a St.John’s, Newfoundland based marketing agency and they’ve been with HeyOrca since the very beginning! (We love them A LOT). Reflective Marketing’s very own social media specialist, Beth, shares her experience with us: […]