How to Schedule Instagram Posts in HeyOrca!
Looking to schedule Instagram posts using HeyOrca’s social media management tool for agencies? Keep reading to see the three different ways you can use HeyOrca to schedule and collaborate on Instagram posts. Scheduling Instagram Posts is a feature that social media managers long for! 🙏 With HeyOrca’s social media management and collaboration tool, you can […]
How to Operationalize Your Social Media Process + Webinar Recording
How to Operationalize Your Social Media Process is a workshop that the HeyOrca team presented at HeyOrca’s inaugural workshop series; Life In Social. The session covered how the HeyOrca Marketing Team integrates Agile principles into their social media process. Keep reading to discover key-takeaways from the session and watch the recording! By now, you’ve likely […]
How to measure social media success: 12 social media metrics to track and improve performance
Whether you love them or hate them, social media metrics are key to growth! As a social media manager, you want to track performance so you can make changes based on what works and what doesn’t. To help you out, we’ve created a guide on how to measure the success of your social media strategy. […]
How to Measure Instagram Story Metrics Based on Your Marketing Objectives
Note: For the purposes of this post, we call individual clips Stories and an entire collection of Stories a Set. Since Instagram Stories was launched in August 2016, marketers and individuals are learning that the feed isn’t the only way to reach people, that you can reach a lot more if you invest time and […]
How to Kill It at Social Media Marketing World 2019
Two years ago, during my first Social Media Marketing World (SMMW), I met Deb, one of conference’s organizing committee members. I’ll never forget the advice she gave me, advice I’m still grateful for to this day: “Joe,” she said, “believe it or not, the real value in the conference is the people, not the sessions. […]
How to get started with Facebook Ads: 7 steps for social media managers and agency owners
Ready to level up your social media strategy with Facebook ads? Ads can be intimidating for even the most experienced social media manager. But here’s the great news: with the right strategy (and sometimes a little trial-and-error), anyone can get positive results with Facebook ads. If you need a crash course in Facebook Ads, who […]
How to Find the Right Social Media Influencers for Your Brand
Social media influencers are one of the newest careers and the opportunities they provide for brands are only going up. It’s projected that influencer marketing will be a $10B industry by 2020. More and more consumers are seeing fewer ads due to the use of ad-blocking software and are basing buying decisions on influencer recommendations, […]
How to Discuss Sensitive Topics on Social Media: A Guide to Truth and Reconciliation Day
In an age where social media is a powerful tool for communication, addressing sensitive topics can be both challenging and necessary. One such topic that deserves our attention is the National Day of Truth and Reconciliation, observed annually on September 30th in Canada. ‍ To discuss sensitive subjects like this on social media, we must […]
How to Create and Fill a Social Media Calendar
Whether you work for multiple clients at a marketing agency or you’re managing your company’s social media yourself, creating a month’s worth of content can be a daunting task. You have this big, blank calendar in front of you just waiting to be filled and it isn’t going to fill itself. Take it one step […]
How to Create a Social Media Calendar That Will Save You Time & Build Client Trust
A social media calendar is an essential tool in any agency. Because let’s face it, social media is hard. Creating engaging social media posts consistently for multiple clients (and their multiple social media accounts) is harder. And building an audience…let’s not even go there. It requires planning, researching, content creation, editing each post to perfection, […]