How the Instagram Algorithm Works
I think it’s safe to say that all of us at some point in time have been a little confused by how Instagram’s algorithm works. The days of confusion are over! Instagram just released an article highlighting how their algorithm, rankings, and more work within their app. What exactly is an “algorithm”? One of the […]
How Employee Advocacy Will Help Your Brand’s Marketing
One person or a small team creating a variety of engaging content across all social platforms takes time, effort, and creativity, which are all precious resources. Instead of looking at hiring more help, consider taking advantage of the resources you already have; your employees. Many hands make light work. Arguments for There are a lot […]
The 13 best holiday marketing campaigns for social media: Post ideas to boost metrics and crush end-of-the-year goals
T’is the season for holiday campaign planning! While there’s still plenty of summertime to enjoy, the holidays will be here before we know it. You can hold off on getting holiday decor out of storage, but now’s the time to start thinking about your holiday marketing campaigns. The next few months are crucial for meeting […]
7 organic ways to grow your social media clients’ LinkedIn followers (with examples)
2024 is the year of LinkedIn communities. We’re seeing brands (and personal brands!) grow like wild on the platform. LinkedIn has been around since – this might surprise you – 2003! Its popularity has ebbed and flowed since then, but it’s undoubtedly a favourite amongst many social media managers and community-conscious brands right now. (Yes, […]
Getting Started On A Social Media Content Plan
Social media can be an amazing and effective tool for marketers – but it can also be mesmerizing and overwhelming at times. Especially when you’re trying to develop a social media tactical plan. What platforms will reach your audience? What kinds of content will they respond to best? Creating a social media tactical plan can […]
5+ FREE social media tools that belong in every social media manager’s toolkit
Looking for free social media tools? We get it. Not every brand, agency, or creator has the budget for all the software under the sun. (And even if you do have the budget . . . free is always nice, right?) We’ve put together a list of 5+ free social media tools that make it […]
Creative AI prompts for social media managers
Trying to come up with engaging social post ideas . . . but find yourself staring at a blank screen? Don’t sweat it. Every social media manager has been hit with writer’s block at one point or another. And lucky for you, there’s a simple fix: artificial intelligence (AI). AI can be a social media […]
Flixel Tutorial – 6 Steps to Creating Your First Cinemagraph
Flixel Living Photos The breathtaking, subtle movements. The cinematic feel and attention to detail. Yes, these would all accurately describe the characteristics of a cinemagraph, but don’t let that intimidate you! Cinemagraphs are taking the social and digital media world by storm, so why not try making one yourself!New to cinemagraphs? No worries. This step […]
The biggest social media headlines from February 2024
When it comes to social news and platform updates, February 2024 delivered! If you’re not all caught up on what happened in the social media industry this month, don’t worry. We’ve put together a list of the need-to-know news. Use these headlines and insights to sharpen your strategy, delight your clients, and become a more […]
All the need-to-know Facebook updates from 2025: Here’s what’s happening on Facebook this year [updated monthly]
“I know exactly what’s going on with Facebook all the time.” . . . Said no social media manager ever. Let’s face it: Keeping up with Facebook changes as a busy social media manager is tough. But it’s not impossible! Every month, we put together a list of the most important Facebook updates – and […]